need you sunshine

PLAY here

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Title: Play-Doh
Client: Sony Bravia
Ad agency: Fallon
Creative director: Juan Cabral
Director: Frank Budgen
Production company: Gorgeous Enterprises
Producer: Rupert Smythe
Animation supervisor: Darren Walsh
Animation production company: Passion Pictures
Post production: Moving Picture Company

Necesitas color en tu vida? Nuevo anuncio de sony Bravia idea del creativo argentino Juan Cabral, la animación realizada en stop motion fue llevada a cabo por Passion pictures. Curioso ver trabajar a los animadores en las calles de New York en lugar de en un estudio. Para ver el MAKING OF, aquí.

Do you need colour in your life? New sony bravia commercial, led by the argentinian creative director Juan Cabral, it is a piece of stop-motion animation that has been made by Passion Pictures. It´s interesting to see the animators wok on the streets of New York instead of working into the studios. Watch the MAKING OF, here.